Rethinking: SEX SELLS be like Adele
The sexualization of women in the media has become an intricate part of our
society--whether it is in advertisements, magazines, commercials... or even
music videos. Music is prominent in adolescent lives. Producers know that sex sells and most
music videos use provocative sexual images to stand out in the crowd. Sex has
become a main part of popular entertainment. While sex appeal was once considered a bonus for a woman, it is now practically
a requirement.
There is one rap video in particular that degrades, dehumanizes, and demoralizes women and simply portrays them as sex objects that was explained in the documentary; Dreamworlds 3: Desire, Sex, and Power in music videos. The video is “Hot in Herre,” by the rap artist Nelly. The music video is chock full of scantily clad women, grinding with other men on the dance floor. The song encourages women to get naked, “Its getting hot in here/So take off all your clothes,” with a female singer responding with “I am getting so hot/I wanna take my clothes off.” At this point in the video, women begin taking their clothes off. The song just says to take your clothes off, but you notice that only women take their clothes off, and women are the only ones encouraged to take off their clothes.
There are just a few songs that do not have many risqué lyrics to today’s most popular songs amongst teenagers. Not only are the lyrics very suggestive, but also some of the videos for these songs are downright raunchy. Popular music videos portray women in a very negative way. For example, women are usually "barely dressed" or wearing "low-cut and
skimpy tops, stockings, lingerie, and bikinis" when they are dressed. In
addition to this, women often outnumber men while performing provocatively for
the cameras by touching themselves, the male artists, or other women. Music videos fling messages to young women that say that it is “cool” to dress provocatively and be promiscuous. Women are rarely ever showed in a decent and good-natured manner in today’s music videos, not to mention fully clothed.
However, to end on a positive note, there are some women in the music industry that have some hope and dignity, and are true role models for young women. Queen Latifah's lyrics tout female superiority. Salt 'n Pepa energize with eroticism. Julie Brown's unsettling version of a campus queen dethrones the mainstream icon. Martina McBride's song of liberation gives new meaning to Independence Day. Lastly, Adele has the potential to change the way women were seen in the industry by focusing on her music rather than her sexuality. She is clearly talented, her singer's record-breaking second album 21, which has spent 15 of the last 17 weeks at No 1, smashing Madonna's record of nine weeks in the top slot, and with all of this other garbage being sold...Adele is a good thing to be happening! Today in the music video industry such women artists have assumed a remarkable and refreshing new presence and can slowly change for the better!